River Fest as designed by Able

( 757 ) 672 - 6921

423 East High Street
Philadelphia, PA 19144

FREED's River Fest 2009

Trail Run

Valley Forge Park, PA

Brand Rationale:

RUNNING FOR CHANGE

Running is powerful. It can change the way we think, the way we live. It can build community, raise awareness, even change lives. Harness that power at River Fest '09. FREED is teaming up with HOPE International, who provides micro loans to 250,000 entrepreneurs in 14 different countries to give people a new chance, small steps towards changing the world.

It's simple, the more runners, the more we can change. Run for change at River Fest '09.

Work completed to date:

Identity

Poster

Handbill

Website

Design: Greg Ash

Web Development: Jason Tremblay