Lacher Associates as designed by Able

( 757 ) 672 - 6921

423 East High Street
Philadelphia, PA 19144

Lacher & Associates

Insurance Consultants

Souderton, PA

Brand Rationale:


You’ll notice the Lacher difference within minutes of your first encounter. These are decent, highly-principled people who are professional, yet also considered friends by many of their customers. Men and women connected to their jobs, and truly rooted in their communities. Who know that life is children and vacations and backyard cookouts, not policies and regulations and premiums. What matters most is, well, the things that matter most.

It’s that philosophy that guides how we conduct business, the innovative services we provide, the products and partners we bring to the table. It’s understanding that local, individual needs benefit from the breadth and expertise of the bigger world perspective we deliver. It means moderating risks. Lowering costs. Raising comfort levels. And it’s why what we offer goes beyond insurance and reaches through to your life.

We’re family-owned and operated. From day one, our goal has been to make someone’s life better, every day. We’re proud of our products, our people and our passion. And when we say people come to us for life, we don’t just mean insurance.

For more information on Lacher & Associates and their branding process, download the Lacher Brand Identity Article (PDF/164kb).

Work completed to date:

Brand Concept



Website Facelift

Presentation Template

Outdoor Signage

Design: Greg Ash

Copywriting: Scott Mackey

Web Development: Matt Bednarik